Tyre wholesale expertise

Latakko’s international team of nearly 100 professionals is one of the company’s greatest strengths. Years of working together have built a team united by experience, expertise and shared goals.

Become a partner

01 / Nordic Tyre Group

Local strength at a shared scale

Latakko is part of Nordic Tyre Group, a group of established tyre wholesalers operating across multiple European markets.

The group brings together leading local tyre wholesalers across Norway, Sweden, Finland, Estonia, Latvia, Lithuania and Romania, combining strong local expertise with the scale, availability and reliability needed to serve thousands of professional partners.

02 / Impact

The main advantages

Wide portfolio

Broad assortment across all key tyre segments and seasonal needs.

Group scale

Large scale enables efficient stock balancing and reallocation.

Specific sizes

Deep stock covers rare, oversized, OEM-approved and specialty tyres for diverse applications.

Smart logistics

Warehouse and delivery partners keep products moving through seasonal demand.

03 / Our History

Milestones that shaped us

1994

Company founded

Latakko is founded in Riga, Latvia, laying the groundwork for what will become one of the leading tyre distribution companies in the Baltic region.

2008

Retail network development

Development of a retail store network begins, bringing quality tyre products closer to customers and workshops throughout the region.

2019

One million tyres sold

For the first time in company history, annual tyre sales exceed one million units, proving the scale and efficiency of Latakko’s operations.

2021

Joining Nordic Tyre Group

Latakko becomes part of Nordic Tyre Group, joining the largest tyre distribution network in Northern Europe and opening new growth opportunities.

2022

Warehouse expansion

The warehouse complex in Riga expands to a total area of 45,000 m², improving capacity and logistics performance across all business segments.

2024

Axcel ownership

The group becomes part of Axcel ownership, marking a new stage of development and strengthening its position for future growth.

2025

New visual identity

A new chapter begins with the rebranding of the entire Nordic Tyre Group, introducing a fresh visual identity and unified design across all companies.

2026

A new chapter in B2B service

A modern B2B customer platform is launched, offering a faster, more intuitive experience and streamlined service from product search to order placement.

06 / Reviews

“We have been in the tyre industry since 2004, which means we now have 22 years of experience. Our cooperation with Latakko as a tyre supplier has been excellent — from the wide product selection and reliable deliveries to professional tyre training.

The account managers are simply fantastic! The key advantages of working with Latakko are the huge selection, efficient logistics, and valuable training opportunities.”

Pēteris Tūcis

SIA Viesulis plus

“I have been working in the tyre industry since 1991, so I now have 35 years of experience. What I value most about working with Latakko is reliability and mutual trust, which have formed the foundation of our long-term cooperation.

Latakko offers a wide range of products, a convenient and modern ordering and search system, well-organised logistics, and clear delivery times. I also particularly appreciate the professional account managers and their ability to resolve any issues quickly.”

Ričardas Rajunčius

UAB "Technoratas"

“I have been working in the tyre industry for over 20 years, and we have been working with Latakko almost since I started my own company. What I particularly value is the wide range of tyres, competitive prices, fast delivery, and a convenient partner website that makes our daily work much easier.

Professional and responsive communication is also very important — our account manager Aleksandr always responds quickly and helps us find the right solution. Latakko is a reliable long-term partner that is easy to work with.”

Jaan Tamm

Extrafix OÜ

01 / 03

Years in partnership with Latakko

Contact

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05 / Sustainability

Sustainability

We are working to make our operations, product choices, and supply chain more responsible. Our sustainability approach focuses on practical improvements across the areas where we can create the most meaningful long-term impact.

Sustainable product portfolio

We continue to develop a product portfolio that supports more responsible choices for our customers and partners.

Supply chain responsibility

We work with supply chain responsibility in mind, focusing on trusted partnerships and more transparent business practices.

Waste management

We aim to reduce unnecessary waste and improve how materials are handled, sorted, reused, or recycled across our operations.

Tyre recycling

Tyre recycling is an important part of responsible tyre lifecycle management and supports a more circular approach to the industry.

ESG reporting and goals

We are strengthening our ESG reporting and setting clearer goals to guide progress across environmental, social, and governance topics.

Net-zero emissions

Our long-term ambition is to move towards net-zero emissions across Scope 1, 2, and 3, covering both direct operations and wider value-chain impacts.